Advisory Categories

40+ categories.
Every vendor. Every scale.

The Trusted Advisor network spans every major technology category — from AI infrastructure and data center sourcing to UCaaS, MSSP cybersecurity, and the full aaS ecosystem. Every advisor in our network is independently credentialed, regionally matched, and vendor-neutral.

Data Center & AI Telecommunications MSSP & Cybersecurity UCaaS & CCaaS Cloud & aaS Managed IT Connectivity
Advisory Category 01

Data Center, Colocation & AI Infrastructure

This is the highest-demand category in the Trusted Advisor network right now. The AI revolution requires physical infrastructure — data centers with AI-ready power density, the right fiber routes, colocation capacity at scale, and the ability to support high-density GPU compute. Most organizations don't know how to evaluate this market. Trusted Advisors do.

Our advisors cover the full spectrum: greenfield MGW facility builds, hyperscale colocation, data center selection and negotiation, power and energy sourcing, and the infrastructure planning required to support large model training and inference workloads. They are embedded in the market daily — which means they know which facilities are actually AI-ready before that information is public.

What These Advisors Handle
AI-Ready Colocation Selection
Power & Energy Planning
Greenfield & MGW Builds
Hyperscale Infrastructure Negotiation
Data Center RFP Management
EquinixDigital RealtyIron MountainQTSCyrusOneAWS / Azure DC
Advisory Category 02

Telecommunications & Next-Generation Connectivity

Telecommunications is where the Trusted Advisor model has its deepest roots. Advisors in this category have negotiated hundreds of enterprise carrier contracts and know exactly where costs are hidden and how to eliminate them. They represent AT&T, CommandLink, Lumen, and every major carrier — without being employed by any of them.

The next wave of connectivity is being built now. Amazon LEO satellite infrastructure, next-generation SD-WAN deployments, and carriers like CommandLink are creating the network pipeline that enterprise AI will run on. Trusted Advisors are embedded in these relationships before the general market understands what's available.

What These Advisors Handle
Carrier Contract Negotiation
SD-WAN Design & Deployment
Amazon LEO Satellite
UCaaS / VoIP Migration
Multi-Location Network Architecture
AT&TCommandLinkAmazon LEOLumenComcast BusinessVerizon
Advisory Category 03 · Fastest Growing

MSSP & Cybersecurity

The threat landscape never pauses — and mid-market companies are falling behind at precisely the moment attack sophistication is accelerating. MSSP is the fastest-growing segment in the Trusted Advisor ecosystem for a reason: the need is urgent and the complexity is high.

Our advisors are vendor-neutral specialists across every major MSSP platform, security tooling vendor, and compliance framework. They evaluate your current posture, identify gaps, and negotiate the right program — without the conflicts of a vendor's own sales team.

What These Advisors Handle
MSSP Program Design & Selection
NIST Framework Implementation
Zero Trust Architecture
SOC 2 / HIPAA / ISO Compliance
Incident Response Planning
CrowdStrikePalo AltoSentinelOneSplunkOktaArctic Wolf
LIVE
Global Threat Intelligence

The attack surface never sleeps.

Live global cyberattack data · Powered by Kaspersky Security Network

This is the threat landscape your organization faces right now — in real time. Every arc represents an active attack in progress somewhere in the world.

2,200+
Attacks per second globally
$4.88M
Avg. cost of a data breach (2024)
277 days
Average time to identify a breach
82%
Of breaches involve a human element
Why a Trusted Advisor?

Most MSSPs will tell you their solution is the right one. A Trusted Advisor represents them all — CrowdStrike, Palo Alto, SentinelOne, Arctic Wolf — and selects based on your environment, compliance requirements, and threat profile. No quota. No preferred vendor. Just the right program.

Advisory Category 04

UCaaS, CCaaS & CX Platforms

Unified Communications as a Service and Contact Center as a Service represent two of the most active procurement categories in enterprise IT. The market has consolidated around a handful of dominant platforms — but choosing between them, negotiating contract terms, and planning migration is complex work that most internal IT teams are not equipped to do alone.

Trusted Advisors in this category represent every major UCaaS and CCaaS platform: RingCentral, Microsoft Teams, Zoom Phone, Five9, Genesys, NICE, and more. They have executed these migrations at companies of every size and can compress a 6-month evaluation process into weeks.

What These Advisors Handle
UCaaS Platform Evaluation & Migration
Contact Center Transformation
CX Platform Modernization
Microsoft Teams / Zoom Enterprise
SIP Trunking & PBX Replacement
RingCentralMicrosoft TeamsZoom PhoneFive9GenesysNICE
Advisory Category 05

Cloud & the Full aaS Ecosystem

The modern technology stack has fragmented into dozens of service categories — IaaS, PaaS, BaaS, DaaS, MIaaS, and more. Your business is expected to evaluate, procure, and manage across all of them. Each category has its own vendors, pricing models, contract terms, and integration considerations. Trusted Advisors are subject-matter experts across the entire landscape.

Our cloud and aaS advisors have executed migrations and deployments at every scale — from 200-person companies moving to their first cloud environment to Fortune 500 organizations orchestrating multi-cloud strategies across AWS, Azure, and Google Cloud. They know which vendors are right for your workload, your compliance requirements, and your budget.

What These Advisors Handle
Cloud Migration Strategy
Multi-Cloud Architecture
IaaS / PaaS / SaaS Selection
Cost Optimization & FinOps
DevOps & Platform Engineering
AWSMicrosoft AzureGoogle CloudTerraformKubernetesFinOps
Advisory Category 06

Managed IT Services

Finding the right MSP without wasting months on RFPs, demos, and contract negotiations is exactly what Trusted Advisors in this category do. They know the managed services market deeply — which providers are right for your size, your vertical, and your technical requirements.

Whether you are selecting a managed service provider for the first time, renegotiating an existing MSP contract, or evaluating backup and disaster recovery options, our advisors have done this comparison work across hundreds of providers and can accelerate your decision significantly.

What These Advisors Handle
MSP Selection & Evaluation
Help Desk & End-User Support
Backup & Disaster Recovery
IT Strategy & Roadmapping
Remote Monitoring & Management
KaseyaConnectWiseDattoAcronisSolarWinds
Advisory Category 07

Internet & Enterprise Connectivity

Enterprise connectivity is the foundation that everything else runs on. Overpaying for unreliable internet, under-engineering multi-location network architecture, and failing to build redundancy into critical connections are costly mistakes that Trusted Advisors help businesses avoid.

Our connectivity advisors design resilient, cost-effective networks for businesses ranging from single offices to multi-location enterprise footprints spanning the US and EU. They know the carrier landscape by market, can identify where SD-WAN delivers real value, and negotiate connectivity contracts that reflect actual market pricing.

What These Advisors Handle
Business Fiber & DIA
SD-WAN Architecture & Deployment
Multi-Location Network Design
Failover & Redundancy Planning
ISP Evaluation & Negotiation
Comcast BusinessAT&TZayoWindstreamAryaka
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Every advisory category above is covered by verified Trusted Advisors in our global network. No retainers. No consulting fees. Advisors earn through the vendor channel.